Jenny Lui

"Free the Fun" campaign for Tostitos. Kicked off during the Tostitos Bowl. 

Ventra is Chicago's transit payment system. They recently created an app that allows customers to reload their CTA cards, buy Metra tickets, and check their balances from their mobile device. Previously they had to use the Ventra machines in the stations for all that.

So, we made a new campaign to introduce it and get Chicagoans on board. Starting with a kick off piece at the customers' primary touch point, the Ventra machine. 

OOH and print to promote the fact that Liberty Mutual insures Team USA's Olympic medals. 

TV spot from comparison campaign "Alka Seltzer v. those other guys."

Concepted spot and worked with CGI production team to create from scratch. Also helped create original music track. 

Teaser posters for Lightlife Frozen Veggie Entrees. Dedicated to treating the veggies with care and respect.

Poster to promote "Windows on the War" exhibition at Art Institute of Chicago.

Mirror clings placed in restrooms around Chicago and throne cutouts in the CTA Red Line promoted the "Kings, Queens, and Courtiers" exhibition at the Art Institute of Chicago.

Radio spot promoting "Analyzed checking accounts" for Harris Bank and helping it seem a little less ...dry. 

Radio spot for "Supercuts."

Radio spot letting Pittsburgh folks know that Cricket Wireless is now everywhere. 

Print campaign for Honest Tea. 

Assignment: Create a spot for K9 Advantix II using Champ the Puppy. 

Created new brand positioning for Wilson Sporting Goods and brought it to life via brand video.

Cab toppers for "Cash for Life" campaign.

"Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment." -Portfolio Night

As the sponsor of this year's Portfolio Night in Chicago, we were tasked with creating a promotional video, a magazine article promoting Chicago and giving advice to students, and a print ad for the event. And since getting a job is a lot like getting a date, we created CHICAGO CONNECTIONS®.